Actionable Insight

It’s essential that insight inspires and incites action.  Often clients we work with have lots of data and research but still lack actionable insight.

We help by:

  • Distilling the value from what already exists in an organisation
  • Identifying hypotheses and prioritising gaps to fill
  • Providing research that both plugs gaps and highlights commercial opportunities
  • Packaging insight so it lands across organisations and drives action
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Strategy

Consumer and shopper-centric strategies can galvanise a business and get everyone pulling together behind a common goal for growth.

We help our clients develop brand, category, channel and customer strategies by:

  • Engaging and aligning key stakeholders and teams upfront; building action in from the outset
  • Distilling key data sources and building an insight plan that delivers clarity & purpose
  • Guiding teams through the decision making and prioritisation process
  • Packaging the strategy so it engages cross-functionally and drives action

Innovation

Creativity and a fresh perspective can unlock all types of commercial opportunities from new product development to brand communication to winning at point of purchase.

We help our clients by:

  • Shining a light on existing barriers, opportunities and insights
  • Developing stimulus and discovering case studies that help reframe the challenge and inspire opportunities
  • Leading action-orientated, team engaging idea generation
  • Visualising ideas so they get traction fast

Shopper

The finest brands and the best strategies are all pointless if you can’t get shoppers to convert their desire to purchase.

We have industry leading experience in both shopper insight and in-store execution and help our clients win both in-store and online by:

  • Developing shopper understanding and organisational capability
  • Diagnosing where they are losing shoppers on the path to purchase and identifying how to fix issues
  • Sharing inspiration and best practice for around the world and our 20+ years of experience to optimise action plans by channel and drive sales results
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